Shared Values

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 Respect For All

We treat each other with respect and dignity, valuing all opinions and cultural differences. We communicate with candor, recognizing that equality begins with people. We support personal growth and continuous learning for all.

Commitment To Our Sponsors And The World Community

We appreciate and care for our sponsors, the Caribbean, South American, Central American and African communities. We build enduring friendships with all our sponsors, creators, performers and promoters of music, art, dance, poetry and culture by listening to suggestions and ideas. Our sponsors, supporters of the SUNSHINE Awards® and the public at large can count on us to consistently deliver quality programs.

Integrity

We are honest and ethical in all our business dealings, starting with how we treat each other. We are the first to admit our mistakes and we keep our promises. Our personal conduct ensures that the SUNSHINE Awards® is worthy of our sponsors’ and the public’s trust.

Innovation

We believe in the creativity, skill and craftsmanship of the creators, performers and promoters of Caribbean, South American, Central American and African music, art, dance, poetry and culture. We embrace talents. We will aggressively pursue new opportunities for the various art forms so that we will be at our best TOMORROW.

Teamwork

We work as a team. We will work with our sponsors, creators, performers and promoters to advance, promote and preserve the culture and art forms of the aforementioned communities. Our team spirit extends beyond the confines of our homes and the SUNSHINE Awards® to our sponsors and our communities.

We are committed to these values. The SUNSHINE Awards® will continue to set and maintain the highest standard of quality for the Caribbean, South American, Central American and African art forms. We will continue to enhance the pride in the and promote a spirit of goodwill and unity.